TONE AND HABIT

What you need, and why you need it now

If there is a book for communications professionals to read in 2009, and read again and again, it is Peggy Noonan’s Patriotic Grace: What It Is and Why We Need It Now. “Being able to persuade, to explain, to elucidate, and to lead truthfully, matters,” Noonan writes, and bless her for reminding us.

Noonan’s book, published before the outcome of the 2008 election had been decided, is an argument for greater unity in a nation that is facing turmoil.  It’s a call for calm, wisdom and maturity, and a roadmap for credible and effective governance.

 

We’ll be inaugurating a new president soon, and he’ll be leading a nation that is still divided in thought and spirit.  I’ll be learning from what he says and how he says it, because the content and manner of his communication will inspire many to heroism, just as it will infuriate many others.

 

Watch the effects on people, and make note of the emotional triggers for their varied reactions, because there will be lessons for you in how you communicate in similar situations.  We’re not all responsible for leading a nation, but your business, city or neighborhood can be just as divided and difficult.  The simple lesson, too often forgotten:  we are stronger when we work together.

 

Noonan writes, “So:  we have much to do.  And it all starts with a greater civility, a greater respect, both a higher – and deeper – tone to our political conversation.”

 

We can start today.

Will you buy my mongolian cow sour yogurt, comrade?

If, like me, you'd be fascinated by an examination of "how advertising appropriates a dominant anti-consumerist political ideology to promote consumption within China’s social and political transition,” then by all means click this link to Science Daily.

A couple of researchers looking at advertisements in the People’s Daily, China's largest daily newspaper, noted the ways that advertisers have co-opted communist symbols and messages, such as red stars and red flags, to promote color TVs, refrigerators, and everything else under the sun.

Using patriotic symbols to help sell stuff isn't exactly revolutionary (get it?), but this is an appreciable irony: Communist political propaganda being harnessed to fuel the transition to a consumer culture, itself part of a socialist strategy to modernize the world's largest economy.

Aside from that, I learned about the Mongolia Cow Sour Yogurt Super Girls.  Coming soon to Publix, we hope.

http://www.sciencedaily.com/releases/2008/07/080717092100.htm

Local candidates have the power to inspire us

Spring in Tallahassee is the season of cynicism, especially in an election year. Almost immediately after the end of Florida's 60-day Legislative session — a little before, some would say — the campaigns for re-election begin. This can make a person skeptical of the debates playing out under the domes of the House and Senate chambers.

Monday night, however, you might have found a partial remedy for the cynicism that infects many in the political arena. City Hall was hosting a candidate forum, and many of those who spoke were running for their first office. Their speeches were, simply, heartening. Yes, they were sometimes amateurish. But in this time and place, where chilly calculation too often prevails, the unpracticed delivery only made them more heartwarming.

Some speakers were scripted; some were not. Some had professional support; some were flying solo. There were a couple who were clearly quaking in their shoes as they faced a room of fellow citizens, straining to express in words what they so deeply felt about the path of our city, our state and our nation.

It's not easy. I admired them, each and every one, for their courage, for doing one of the most difficult things any person can attempt: getting up in front of an impassive group of your fellows and trying to motivate them. That may be the most elusive skill in all of human endeavor.

Many of the candidates spoke about what they no doubt thought was expected — the FCAT, state workers, the environment, the usual parade of endorsements — but there were often unexpected and transcendent moments. Was anyone else paying attention when one candidate asked, quite sincerely, "Please give me a chance to serve this country that has done so much for me"? I know he meant it, and I felt it. That, my friends, is a love of America that simply cannot be mocked.

I was also a little sad, because I knew what would await the winners. It is a tough world. Their real education will come later, when they are inevitably caught in the pincers of public opinion. One day, they will have to vote on a tough issue, and they will be lobbied by good friends, each on opposite sides of the issue. No middle ground will seem available, and no bipartisanship. Then, perhaps, they will learn to dodge, to bob and to weave.

In politics, fiercely held opinions become fiercely held liabilities — fixed targets for the broadsides coming in the mail, on radio and in the 30-second TV spots. If they go far enough, if they rise high enough, then the stakes will become more personal. They will be in the company of people who play hardball, and every action past and present will be scrutinized. Some will become fighters, and some will decide that it is not worth the toll — and the pain.

Maybe that is why we too often view the political process with a jaded eye. Playing politics for any length of time can affect the psyche in about the same way as reading too much Nietzsche, and too much of that isn't good for anyone. After a while, you expect to be manipulated and coerced. You just don't expect to be inspired.

But they are all good people, these candidates. I imagined what it might be like if tomorrow the great engines of civilization began to seize up. What if the formal assemblies of states and nations began to dissolve, and the human race withdrew back into the small tribes that were our first governments. These are the men and women who would ask to lead us, taking charge not by force of arms, but simply by promising that our lights will stay on and our garbage will be taken away. They seemed, to a sentimental eye, to be faithful public servants, one and all. Let's give them a hand.